ABOUT SOFTPROOF
Better beauty,
without compromise.
We filter beauty and wellness so ambitious
enthusiasts can spend smarter on things that
feel exceptional.
MEET OUR TEAM
The faces behind SoftProof.
SoftProof is run by a small, passionate team of beauty
enthusiasts, researchers, and creators who believe that
beauty should feel exciting, approachable, and intentional.
We bring a different unique perspective – from a marketing
and creative direction to ingredient research and editorial
content – to help you discover trusted recommendations
on clean, vegan, conscious beauty products.
FOUNDER
Rainna
A marketing student and lifelong beauty lover who started SoftProof to make clean beauty feel simple, exciting, and trustworthy.
BEAUTY RESEARCH & INGREDIENT SPECIALIST
Avery
A cosmetic ingredient enthusiast with a deep knowledge of vegan beauty, ingredient research, and product testing.
EDITOR & TREND RESEARCHER
Jordan
A beauty editor and storyteller who lives for emerging trends, innovative products, and creating content that makes clean beauty simple.
The vision behind SoftProof
Always been drawn to beauty, branding, and discovering new finds, Rainna created SoftProof to make finding clean products worth loving simpler.
The details matter
The ingredient-list enthusiast who loves uncovering clean products and making complicated formulas easier to understand.
Always discovering
From emerging brands to underrated finds, Jordan loves discovering new finds, what’s interesting, and what’s actually worth sharing.
OUR STORY
Clean Beauty
shouldn’t be complicated
SoftProof was created from a simple fustration, the beauty
industry feels overwhelming. Between viral trends, endless
product launches, and confusing ingredient lists, it can be
hard to know what’s actually worth your time and money.
We wanted to create a space with a thoughtful curation,
honest reviews, and products that are truly worth a place
in your routine.
OUR VALUES
VEGAN & CRUELTY-FREE
We prioritize vegan,
cruelty-free, and
thoughtfully formulated
beauty.
HONEST
RECOMMENDATIONS
We share real, transparent
reviews so you can shop
smarter.
THOUGHTFUL CHOICES
Clean products should
still be effective, enjoyable,
and beautiful.
BEAUTY MADE
SIMPLE
We make clean beauty
easier to understand
so you can spend less time
researching.
WHO WE SERVE
For the beauty curious.
SoftProof is for Gen Z and the next generation of beauty
lovers – the skincare curious, the ingredient-conscious, the
trend followers, and anyone who wants to make smarter,
more informed decisions. Whether you’re building your first
skincare routine, exploring new brands, or simply love
discovering products that feel exceptional and clean,
we’re here to make it feel easier and more personal.
IT STARTED WITH A QUESTION
Less searching. Better beauty.
It all started with one question. What if discovering beauty
felt less like scrolling through ads, and more like getting
recommendations from someone you actually trust?
That question became the inspiration behind SoftProof
– a platform where thoughtful curation comes before
trends and every product has a reason to be here.
